Marketing Team Member- State Farm

Career Center ,

Marketing Team Member

Licensed: Life, Health, Property, Casualty


Job Title

Marketing Associate


Job Purpose

To work as an employee of a State Farm independent contractor agent assisting the agent in marketing State Farm products and services and in providing quality service to State Farm customers.



  • Experience in marketing and/or customer service desirable
  • Experience with computer software desirable
  • Knowledge of personal lines insurance products desirable



    • Ability to learn and apply product, industry and market knowledge to make professional recommendations to prospects and policyholders and to satisfy insurance licensing requirements
    • Ability to influence others

  • Ability to create professional relationships with prospects and policyholders

  • Strong listening, oral and written communication skills
  • Ability to take initiative and act effectively in various circumstances without direction
  • Self-Confidence/perseverance/strong work ethic: remain positive and maintain progress towards a goal in spite of obstacles and adversity
  • Goal oriented; highly motivated and resourceful to achieve results
  • Proven track record of trustworthiness, dependability and ethical behavior
  • Proven problem solving ability; apply and balance conceptual and analytical thinking by breaking down complex problems, evaluating alternative sources of action and their likely outcomes, and selecting the best alternative
  • Ability to organize and act on several activities concurrently



  • Successfully complete all company, state and federal requirements (licenses) to market and service designated State Farm products and continue to be licensed in good standing is required


    • Implement the agency’s marketing plan and direct mail campaigns at direction of the agent
    • Work from the agent’s office to contact prospects and current policyholders to generate interest in insurance and financial review appointments
    • Conduct needs based interviews in the agent’s office supported by technology

  • ****Meet marketing goals set by the agent
  • ****Provide prompt, accurate, friendly, cost-effective service and utilize it as a basis for establishing a marketing opportunity

    • As directed by the agent, work with the agent’s computer system to update information in customer databases used by the agent

  • Make a minimum of 25 outbound marketing phone calls a day (except outside marketing days)
  • Quote a minimum of 10 autos/day
  • ****Set a minimum of five appointments a week – auto and fire policies billed use for appointments

  • Complete a minimum of 25 sales applications a month to receive and commission compensation
    • Sell a minimum of 2/Health policies a month
    • Sell a minimum of 2 life apps/month
    • Complete a minimum of 19 property and casualty sales applications/month
  • Expected to reach this level of production within 90 days


  • One outside marketing day/week
    • Car dealerships – visit to recruit more approved dealer referrals
    • Apartment marketing – develop referral relationships with new employees that require renters insurance
    • Be in charge of stocking giveaways, SF pens, cups, key chains, brochures
  • Join professional organizations for marketing/networking